THE NEW WAY TO CONNECT WITH COMMUTERS
WHY WE INVENTED TAXIM
Hearing we have lost 2 million more jobs and that we will continue to recess is scary news for us all. It would do good to start looking for more opportunities to do business, grow revenue, and decrease costs while ensuring the sustainability of our fellow people, the economy and environment.
Our system presents an opportunity for a win-win scenario for brands, commuters and taxis alike: the brand covers the cost of a taxi ride in exchange for an opportunity to speak to the commuter about your brand or product. Furthermore, using digital wallets we make the transaction safe for owners and drivers while earning them an extra commission for owners and their associations.
At scale, this will help commuters free up disposable income; help taxis improve margins and reduce cash risks; and help brands build relationships, increase sales and improve efficiency of marketing expenditure.
According to StatsSA, transport is the third biggest strain on the South African wallet (with too many people left with less than a quarter of their income after getting to and from work). This highlights the need for a socially conscious solution in this space. We hope that you agree that this is the way to go!
HERE'S WHAT TAXIM DELIVERS
CAPTIVE, TARGETED
ENGAGEMENTS!
With 1 million+ taxi rides daily, taxis offer scale and an intimate and captive activation space.
And a free ride increases happiness levels and engagement!
CASHLESS
TAXI RIDES!
Digital wallet payments to participating taxi operators ensures instantaneous and cashless transactions.
This is a game-changing transformation and eases on-the-go cash management.
BEHAVIOURAL DATA & MARKETING AUTOMATION FOR IMPROVED TARGETING & CONVERSIONS:
With route and ride-length data for example, you can target with geographic relevance, and time engagements perfectly.
Targeted messaging can continue after the free ride.
General information such as alerts on fare increases, route updates, etc. can be useful pivots too.
TAXIM, IT'S THE WAY TO GO!
It’s a brilliant idea and will serve the different communities very well.
Senior Financial Services Executive
We really need new and effective ways to reach our consumers, I think Taxim may be on to something!
Marketing Director, Global FMCG
We welcome any innovations that improve the lives of operators and commuters, we hope to see this become a roaring success.
Taxi Association Leader
LET'S GET GOING!
Get in touch to start your first campaign, or for more information. Please use the form and you’ll hear from us shortly.